Broadreach Public Relations
Linda Varrell has more than 25 years of experience in communications, public relations, crisis handling, and project and sales management. As a former vice president and company spokesperson for a publicly traded financial institution, she created and executed external and internal communications campaigns supporting expansive growth, product introductions, mergers, acquisitions and divestitures, financial disclosures, highly-visible construction and technology projects as well as numerous crises.
In 2006, she founded Broadreach Public Relations, LLC, an award-winning, women-owned strategic communications firm based in Portland, Maine. She is nationally accredited in public relations (APR), holds a master’s degree in organizational leadership and is regularly tapped to speak at C-level events and industry-specific conferences. Linda serves on numerous nonprofit boards, including as Past President of the Maine Public Relations Council, Chair of University of Southern Maine (USM) Corporate Partners, Secretary of the Maine Press Association, Board Member of the Institute for Family Owned Business and Board Member of USM Foundation. Linda is a former public member on the Maine board of Pharmacy and she has served as adjunct faculty at both USM and Thomas College. Linda lives in Yarmouth with her husband Paul, enjoying life with the grandchildren and two golden retrievers.
In 2018, Linda launched WordLab®, LLC, a nationally recognized Department of Labor apprenticeship program providing public relations, marketing and public affairs training to young professionals while serving the communications needs of small businesses and nonprofits.