Diane Danielson

COO
MatMarket, LLC
Biddeford, ME

Diane Danielson is the COO of MatMarket LLC, headquartered in Portsmouth NH with manufacturing and development offices across Asia. Matmarket LLC is the parent company and launchpad for innovative brands that bring sustainable solutions to the high-performance footwear, glove and apparel industries including clients like Nike, Adidas, Walmart, and Carthartt. Prior to joining MatMarket in 2021, Diane was the COO of an international commercial real estate franchisor, SVN International Corp. where she led a global brand change; developed technological platforms; and streamlined operations enabling the brand’s rapid growth around the world. She also led the brand’s diversity, equity and inclusion efforts.

A pioneer in digital media, Diane launched the first social network for businesswomen in 2006. In 2013, she was honored as one of 40 over 40 Women to Watch in Forbes.com. In 2015, Real Estate Forum named her a 2015 Woman of Influence; and in 2019, Diane was awarded the prestigious CREW Boston Leadership Achievement Award.

Diane is currently an advisory board member for Hempax Energy Systems, a deep tech renewable energy startup, and is a former board member of Beyond Walls, Inc., a nonprofit placemaking organization in Lynn, Massachusetts. A graduate of Colgate University and Boston College Law School, Diane is an empty nester (son Andrew is class of ‘22 at Holy Cross) and currently lives in Biddeford, Maine with her partner, Rodger Strickland.